Updated mission statement reflects Goodwill’s work

Goodwill of Central Iowa, an area leader in helping people find employment, has changed its mission statement and organizational values to reflect the work it does. The change, approved by the organization’s board of directors, comes at a record-setting time for the organization.

President Marlyn McKeen said the new mission statement more clearly states Goodwill’s goal: to help people find jobs.

“The new mission statement is a result of our recent strategic planning session,” he said. “We wanted to evaluate who we are – and simplify our message.” I’m pleased with the results of that process.”

He added that the new organizational values are easier to understand.

Goodwill of Central Iowa has served central Iowa communities since 1955. The organization operates 18 retail stores in its 22-county region. All proceeds from the stores go to Goodwill’s job and skills training programs for individuals with various barriers to employment, including those with disabilities.

Goodwill already has reached its 2014 goal of placing 365 individuals in jobs. Today, the total stands at 408 – with more than two months until the end of the year.

The organization will begin to promote its values and mission statement in its marketing materials and its retail stores.

The organization’s new mission statement and organizational values are:

New Mission Statement:
Goodwill Industries of Central Iowa improves the quality of life for all individuals by providing skills training and helping people find jobs.

Values:
R – Results oriented
E – Ethical awareness
S – Safety minded
P – Provides opportunities
E – Environmentally, socially and financially responsible
C – Community impact
T – Treat all people with respect and dignity